Privacy policy

Last updated: October 2026

Edie & Rowe London (operated by SAN JOSE ALEXIS, sole trader, 66 avenue des Champs-Élysées, 75008 Paris, France) runs this online store and website (the "Services"). Our store is powered by Shopify. This policy explains how we collect, use and share your personal information when you visit the site, place an order or contact us. We handle your data in line with the UK GDPR and the Data Protection Act 2018.

1. Information we collect

Contact details: name, billing and delivery address, email address, phone number.
Order and payment information: items purchased, returned or added to your basket, and payment confirmation. We never see or store your full card number; payments are handled securely by our payment providers.
Device and usage information: IP address, browser type, pages viewed, and data collected through cookies and similar technologies.
Communications: messages you send us, and your marketing preferences.

2. How we use your information

To process and deliver your order, and handle returns and refunds (contract performance).
To provide customer support (contract performance / legitimate interests).
To prevent fraud and keep the store secure (legitimate interests).
To improve our website and range (legitimate interests).
To send you marketing emails, only if you have agreed. You can unsubscribe at any time using the link in our emails (consent).
To meet our legal and accounting obligations.

3. Who we share it with

We never sell your personal data. We share it only with the partners needed to run the store:

Shopify (e-commerce platform and hosting).
Payment providers (for example Shopify Payments, Stripe, Apple Pay, Google Pay).
Carriers and delivery partners to deliver your parcel.
Analytics and advertising providers (for example Google, Meta, TikTok), where you have accepted cookies.
Authorities, where required by law.

4. International transfers

Our business is based in France and our providers may process data in the EU, UK, Canada, the United States and other countries. Where data is transferred internationally, we rely on appropriate safeguards such as adequacy decisions or standard contractual clauses.

5. Cookies

We use cookies to keep your basket, remember preferences, measure traffic and show relevant ads. You can manage your choices through the cookie banner or your browser settings.

6. How long we keep your data

We keep your data only as long as needed for the purposes above and to meet legal obligations (for example, accounting records are kept for the legally required period).

7. Your rights

Under UK data protection law you have the right to: access your data, correct inaccurate data, request deletion, restrict or object to processing, request data portability, and withdraw consent at any time. To exercise these rights, contact us using the details below. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).

8. Children

Our Services are not directed at children under 16, and we do not knowingly collect their data. If you believe a child has given us personal information, please contact us and we will delete it.